October has come and gone, or, as the Facebook community has dubbed it in recent years, “The month of Halloween.” We’re so happy it’s over because there’s virtually no escaping photographs of people flailing in leaves, doing lines of nutmeg, and sharing ridiculously complicated “Tasty” recipes for pumpkin, maple, and pecan desserts.
“The pressure to fit in with the holiday spirit was real right,” said Linda Carrey, a mom of two whom we interviewed while she was trying to sell her children’s Halloween costumes. “Janet, from across the street, she uploaded tons of pictures of her triplets dressed as minions! I don’t have triplets! Just – how could one compete with triplets?”
It’s not just one-upping moms that were feeling the pressure. Hipsters from Seattle to Brooklyn began Instagramming pictures of themselves with their favorite seasonal brews for weeks. Peter Russo, who runs the account Brewmasterr365, was posting pictures of himself trying various Oktoberfests and Double pumpkin IPAs since September.
“I’ve had to try ‘em all!” he grunted, spilling his pint of Southern Tier Pumking as he stumbled into a kombucha display at Whole Foods.
“Christmas is out. Halloween is in,” said Social Media Analyst Kevin Fischer. “It’s supposed to be a fun holiday. You let loose, dress however you want, and watch movies about people eating spleens and sawing off their victims’ limbs. You don’t even have to feel guilty about it! Unfortunately, though, our culture’s obsession with the holiday has also led to quite a bit of one-upping on social media.”
He said that when we see others enjoying what’s essentially become a month-long celebration, we feel the need to one-up them. “People get anxious about trying to do as many spooky, scary, or pumpkin-y things as they can before November first. But celebrating for a month straight can really take its toll. The initial anxiety of watching every single Friday the Thirteenth can quickly turn into exhaustion – and – God forbid – Halloween saturation.”
Fischer has been calling this “October Hangover.” Though it usually begins to affect people in late-September, it can linger until Thanksgiving.
“Most people have had their fill of horror movies, haunted houses, and séances by November first. There are just they huge dangers of posting too many pictures of pumpkin pie, cornucopias, and scarecrows,” Fischer warns. “People think they’re out of the woods, but really, now that October is over, some may be suffering from PTSD.”
Are there any good ways to fight that pesky October hangover? Fischer suggests engaging in activities that aren’t remotely related to fall. “Instagram a glass of lemonade. Post a YouTube video of a Christmas carol to your timeline. The fall season can be addictive, but you don’t have to let it get to you.”
This post was created with the help of Grammarly.